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Apple Black Friday 2025: Best Deals & Where to Shop

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apple black friday deals 2025

Key Takeaways

  • Black Friday 2025 offers significant discounts on Apple products, including up to $500 off MacBooks and $300 off iPhones.
  • Major retailers like Amazon, Best Buy, and Walmart often provide better prices than the Apple Store.
  • The Apple Store enhances deals with gift cards worth up to $250 during the sale period.
  • The Apple Black Friday 2025 sales begin with early access on November 21 and peak on November 28.

Apple Black Friday 2025: Best Deals & Where to Shop

Black Friday 2025 brings the year's deepest discounts on Apple products, with savings up to $500 on MacBooks and $300 on iPhones. Major retailers like Amazon, Best Buy, and Walmart consistently beat Apple's own pricing, while the Apple Store sweetens deals with gift cards up to $250. The apple black friday deals 2025 season kicks off November 21 with early access sales, peaking on November 28.

Expect up to $500 off MacBooks, $300 off iPhones, gift cards up to $250, with early access starting November 21 and peak deals on November 28.

This year's standout deals target both new releases, including the iPhone 17 series and M5-powered MacBooks, and previous-generation models with steeper markdowns. Smart shoppers can stack trade-in credits, financing options, and bundled services to maximize savings beyond the sticker price discounts.

The key to scoring the best apple black friday deals 2025 lies in comparing retailer promotions, setting price alerts early, and understanding which products typically see the deepest cuts during this crucial shopping window. For more in-depth tips, check out this guide to apple iphone black friday deals.

What Apple Products Are Typically Discounted on Black Friday

Sleek iPhone 17 in midnight black with edge-to-edge display showcasing vibrant app icons on screen

iPhone Deals: New and Previous Generation Models

The iPhone 17 Pro and standard iPhone 17 models typically see $100-200 discounts during Black Friday, while previous-generation devices like the iPhone 16 and iPhone 15 drop by $200-300. Carriers often sweeten these deals with trade-in credits up to $1,100, making flagship upgrades surprisingly affordable.

Third-party retailers consistently outprice Apple's own promotions on iPhones. Amazon and Best Buy frequently offer the deepest direct discounts, while Apple compensates with substantial gift cards and extended AppleCare+ promotions.

MacBook Discounts: M5 Chip Models and Older Generations

MacBook Pro 14-inch models with the new M5 chip see $200-300 reductions, while MacBook Air configurations drop $250-400. Previous-generation MacBooks with M4 and M3 chips offer the steepest savings, often discounted $400-500 below regular pricing.

Educational discounts can stack with Black Friday pricing at select retailers, delivering combined savings exceeding $600 on premium configurations with upgraded memory and storage.

iPad, Apple Watch, and AirPods: Consistent Holiday Savings

iPad Pro models typically drop $100-150, while standard iPads see $50-100 reductions. Apple Watch Series 11 and Ultra 3 models get $50-100 discounts, with previous-generation watches marked down up to 40% off original pricing.

AirPods represent some of Black Friday's most aggressive Apple discounts. AirPods Pro 3 regularly drop to $219 (from $299), while AirPods 4 hit record lows around $69. AirPods Max with USB-C see $100-150 reductions during peak sale periods.

Where to Shop for Apple Black Friday Deals 2025

Apple Store: Gift Cards and Trade-In Programs

Apple's official Black Friday strategy centers on gift cards rather than direct discounts. Qualifying purchases earn gift cards up to $250, effectively reducing future Apple purchases. The Apple Store's trade-in program accepts devices in any condition, providing instant credit toward new purchases.

Apple's certified refurbished section expands during Black Friday, offering like-new products with full warranties at 15-20% below retail pricing. Free engraving and same-day pickup at Apple Stores add convenience value beyond pure pricing.

Amazon and Best Buy: Deepest Direct Discounts

Amazon consistently delivers the lowest absolute prices on Apple products during Black Friday, often beating other retailers by $50-100. Prime members get additional benefits like faster shipping and exclusive early access to lightning deals on Apple accessories.

Best Buy matches aggressive pricing while offering immediate in-store pickup and Geek Squad support services. Their Black Friday deals typically run through November 29, providing an extended shopping window compared to flash sales elsewhere.

Walmart, Target, and Warehouse Clubs: Previous-Gen Bargains

Walmart and Target excel at discounting previous-generation Apple products, offering iPhone 15 and older MacBook models at substantial markdowns. These retailers focus on accessibility and broad appeal rather than latest-generation pricing.

Costco and Sam's Club provide unique bundle deals combining Apple devices with accessories, extended warranties, and membership perks that deliver strong overall value for bulk purchasers.

Apple Black Friday Deals vs. Cyber Monday Deals 2025

Price Comparison: Black Friday Takes the Lead

Black Friday consistently delivers deeper discounts on Apple products than Cyber Monday. Historical data shows Black Friday iPhone deals average $50-100 more in savings, while MacBook discounts can be $100-200 steeper than their Cyber Monday counterparts.

Cyber Monday focuses more on digital services and software bundles rather than hardware discounts. Apple Music, iCloud storage, and App Store credit promotions become more prominent during the Monday online shopping event.

Stock Levels and Product Availability

Black Friday's intense demand often leads to stock shortages on popular items like iPhone 17 Pro and MacBook Pro models. Cyber Monday typically offers better availability as retailers restock popular items, though at slightly higher prices. This trade-off between immediate savings and product availability makes timing crucial for securing your preferred Apple device.

Promotional Strategies and Bundle Offerings

Black Friday promotions focus on immediate impact, gift cards up to $250 with Apple purchases, free AirPods with MacBook purchases, and aggressive trade-in bonuses. These deals create urgency and drive weekend shopping sprees. Cyber Monday takes a different approach, emphasizing digital convenience with extended financing options, software bundles, and service subscriptions.

The promotional intensity differs significantly between these shopping events. Black Friday's limited-time offers create scarcity, while Cyber Monday extends deals throughout the week, allowing more deliberate purchasing decisions.

Apple Official Store Deals vs. Third-Party Retailers

Sleek black iPhone 17 with large display, slim design, and advanced camera features shown from front angle.

Direct vs. Retail Pricing Strategies

Apple's official store typically offers conservative discounts, $50-100 off select products with substantial gift card incentives. The company maintains brand prestige through measured price reductions, focusing instead on value-added services like extended warranties and personalization options. Third-party retailers like Best Buy and Amazon pursue aggressive pricing strategies, often discounting Apple products $200-500 below retail to drive traffic and compete for market share.

This pricing disparity reflects different business models. Apple prioritizes brand integrity and customer experience, while retailers use Apple products as loss leaders to attract customers who'll purchase additional items. For consumers seeking maximum savings on apple black friday deals 2025, third-party retailers consistently deliver deeper discounts.

Customer Service and Support Benefits

Apple's official channels provide unmatched support integration, seamless device setup, direct access to Genius Bar appointments, and streamlined warranty claims. Purchases include complimentary personal setup sessions and priority technical support. Third-party retailers offer competitive advantages like extended return windows (Best Buy's 15-day vs. Apple's 14-day policy) and flexible pickup options, but lack Apple's specialized technical expertise.

The support trade-off becomes crucial for complex purchases like custom Mac configurations or business deployments, where Apple's specialized knowledge justifies premium pricing.

Feature Apple Official Store Best Buy Amazon
Typical iPhone Discount $50 + $200 gift card $150 direct savings $200-300 direct savings
Return Policy 14 days 15 days 30 days
Technical Support Genius Bar access Geek Squad available Limited phone support
Customization Options Full engraving/configs Limited options Standard models only

New Apple Products vs. Older Models: Discount Depth Analysis

Current Generation Product Savings

Apple's newest releases, iPhone 17 Pro, MacBook Pro with M5 chip, and Apple Watch Series 11, typically see modest Black Friday discounts of $100-200. These limited reductions reflect strong demand and Apple's pricing strategy for cutting-edge technology. Retailers focus on bundle incentives rather than steep price cuts, offering AirPods with iPhone purchases or extended AppleCare subscriptions.

The value proposition for new models centers on future-proofing and latest features rather than immediate savings. Apple Intelligence capabilities in iPhone 17 models and enhanced performance in M5 MacBooks justify premium pricing even during sales events.

Previous Generation Discount Opportunities

Older Apple models deliver significantly better apple black friday deals 2025 savings, with iPhone 16 models dropping $300-400 and previous-generation MacBooks seeing $400-600 reductions. These devices retain most functionality while offering substantial cost savings, making them attractive for budget-conscious consumers who don't need bleeding-edge features.

The sweet spot often lies in one-generation-old products that maintain software support and performance while benefiting from inventory clearance pricing. iPhone 16 models, for example, support most iOS features while costing significantly less than iPhone 17 variants. For a deeper dive into upcoming models, see our coverage of iPhone 16 hot goss.

Apple Black Friday Bundle Deals vs. Single Product Purchases

Comprehensive Bundle Savings

Apple bundle deals combine complementary products at reduced total costs, iPhone 17 Pro with AirPods Pro for $1,299 (saving $150), or MacBook Air with iPad for $1,399 (saving $200). These packages target ecosystem adoption, encouraging customers to invest in multiple Apple devices simultaneously. Bundle pricing often beats individual purchase totals while simplifying the buying decision.

The strategic advantage of bundles extends beyond immediate savings. Customers receive optimized device integration, shared features like Handoff and AirDrop, and streamlined setup processes that enhance the overall Apple experience.

Single Product Purchase Benefits

Individual purchases offer maximum flexibility and targeted savings. Customers can cherry-pick the best deals across different retailers for the same product. This approach works best when you have a specific Apple device in mind and want to maximize savings on that single item.

Individual purchases allow you to take advantage of retailer-specific promotions without being locked into predetermined bundles. You might find an iPhone 17 Pro at Amazon for $999 while securing AirPods Pro 3 at Best Buy for $219.99, potentially saving more than bundled alternatives.

The flexibility extends to timing your purchases strategically. Some retailers may extend their apple black friday deals 2025 beyond the traditional weekend, giving you multiple opportunities to secure the best price on individual items. For more ways to save, check out these best phone case deals 2025.

Strategic Shopping Approach for Maximum Savings

iPhone 17 in sleek clear black finish showcasing large display and slim design against white background

Research and Preparation Phase

Successful Black Friday shopping starts weeks before the actual event. Create a prioritized list of Apple products you need, noting current retail prices to identify genuine discounts during sales events.

Download retailer apps from Apple, Best Buy, Amazon, and Target to receive push notifications about flash sales and exclusive app-only deals. Many retailers release early access deals to app users, giving you first access to limited inventory items.

Set up price tracking alerts through tools like Honey or CamelCamelCamel for your target products. These services will notify you immediately when prices drop below your specified threshold, ensuring you don't miss time-sensitive opportunities.

Active Deal Tracking During Sales

Monitor multiple retailers simultaneously during peak shopping hours. Apple black friday deals 2025 often vary significantly between platforms, with some retailers offering deeper discounts on specific product categories.

Keep multiple browser tabs open with your wishlist items from different retailers. Refresh these pages regularly, as inventory levels and prices can change rapidly during high-traffic periods.

Consider using retailer websites' "notify when in stock" features for high-demand items like the iPhone 17 Pro or new MacBook models. These notifications can alert you the moment restocked items become available at discounted prices.

Streamlined Purchase Process

Save payment information and shipping addresses in advance across all retailer accounts to minimize checkout time. During peak shopping periods, hesitation at checkout can result in losing deals due to high demand.

Consider using retailer-specific credit cards for additional savings. Best Buy's credit card often provides exclusive financing options, while the Apple Card offers daily cash back on Apple Store purchases.

Have backup payment methods ready in case your primary card experiences processing delays during high-traffic periods. Digital wallets like Apple Pay often process faster than manual card entry during busy shopping events.

Protecting Your New Apple Devices

Essential Protection from Day One

Your new iPhone 17 Pro or MacBook needs protection immediately after unboxing. While Apple's build quality is exceptional, daily use exposes these devices to potential damage from drops, scratches, and everyday wear.

Smartish cases provide the perfect balance of protection and functionality without the bulk associated with traditional protective gear. The Gripzilla offers maximum protection with its rigid backplate and drop-tested design, while the Gripmunk delivers slim protection that maintains your device's sleek profile.

Both Gripmunk and Gripzilla feature air-pocket corners and raised screen edges that provide face-down protection, plus raised camera rings to safeguard your lens investment. These design elements work together to protect your device's most vulnerable points. For extra peace of mind, consider adding screen protectors to shield against scratches and impacts.

MagSafe-Compatible Protection Solutions

MagSafe functionality has become essential for iPhone users who rely on wireless charging and magnetic accessories. Smartish's Gripmunk and Gripzilla cases maintain full MagSafe compatibility without compromising protection levels.

The integration is seamless – your MagSafe charger, wallet, or car mount works exactly as intended while your device stays protected. This compatibility ensures you don't sacrifice convenience for protection, a common issue with bulkier protective cases.

Unlike some protective cases that interfere with magnetic strength, Smartish cases are engineered to maintain optimal MagSafe performance. Your accessories stay securely attached while your phone remains protected from daily hazards. For the best charging experience, check out these wireless chargers designed for MagSafe compatibility.

Streamlined Wallet Integration

The Wallet Slayer Vol. 1 and Vol. 2 eliminate the need to carry a separate wallet by integrating essential card storage directly into your phone case. This design addresses the daily frustration of managing multiple pocket items.

Vol. 2 adds kickstand functionality, making it perfect for video calls, streaming, or hands-free navigation. The thicker profile accommodates these features while maintaining practical everyday usability.

Both wallet cases use precise cutouts for buttons and ports, ensuring full device functionality. The camera control button remains accessible, and all charging ports stay clear for easy access.

Long-Term Value and Future Planning

Maintaining Device Resale Value

Apple devices typically retain strong resale value, but only when maintained in excellent condition. Proper protection from day one significantly impacts your device's trade-in or resale value when you upgrade to newer models.

Devices with minimal wear command premium prices in the secondary market. A well-protected iPhone 17 Pro could retain 60-70% of its original value after two years, compared to 40-50% for devices showing significant wear.

Quality protection pays for itself through preserved resale value. The cost of a protective case represents a fraction of the potential value loss from drops, scratches, or other damage that affects device condition. For more about the broader impact of Black Friday, see this overview of Black Friday shopping.

Frequently Asked Questions

What are the best Apple product discounts to expect during Black Friday 2025, and which products typically see the deepest price cuts?

Black Friday 2025 offers up to $500 off MacBooks and $300 off iPhones. New releases like the iPhone 17 series and M5-powered MacBooks get solid discounts, but previous-generation models often see the deepest price cuts, especially on iPhones 15 and 16.

How do Apple Store Black Friday deals compare to those offered by major third-party retailers like Amazon, Best Buy, and Walmart?

Major retailers like Amazon, Best Buy, and Walmart usually offer better direct discounts on Apple products than the Apple Store. However, the Apple Store sweetens deals with gift cards up to $250 and extended AppleCare+ promotions during the sale period.

When does the Apple Black Friday 2025 sale period start, and how can shoppers access early deals?

The Apple Black Friday 2025 sale period starts with early access on November 21 and peaks on November 28. Shoppers can access early deals by monitoring retailer websites and signing up for alerts to catch promotions as soon as they go live.

Are there strategies to maximize savings on Apple products during Black Friday 2025, such as combining trade-in credits, financing options, or educational discounts?

Yes, combining trade-in credits, financing options, and educational discounts can significantly boost savings. Smart shoppers stack these offers with retailer promotions and bundled services to get the best value beyond just the sticker price discounts.

About the Founder

Matt Altschul is the founder and CEO of Smartish, the Austin-based mobile accessories brand known for clever, durable, and quality products. From wallet phone cases to grip-happy MagSafe designs, Smartish has been making everyday life a little easier by solving unexpected needs since 2009.

It all started with one clever idea: combine a wallet and a phone case. That sketch turned into the Wallet Slayer, which kicked off a full-blown line of problem-solving products, now ranked among the best iPhone cases and top-rated iPhone accessories on Amazon.

With nearly two decades of e-commerce experience, Matt has scaled Smartish into a go-to brand for top MagSafe accessories and everyday tech gear that’s as functional as it is fun. He leads a quirky team of thinkers, makers, and meme-sharers who bring Smartish’s personality-packed products to life across Amazon, Shopify, and beyond.

🚀 Achievements

  • Wallet Slayer launched the brand and remains a fan-favorite best-seller.
  • Named Wirecutter’s “Best iPhone Case for Most People” 8 years running.
  • Sponsors a cat condo (“Meownsion”) and dog kennel (“The Pup Pad”) at the Austin Humane Society, covering medical and dietary needs for pets awaiting adoption.

🔍 Core Values

  • Get Gritty: solve unexpected needs with a curious mindset.
  • Stay Hustlin’: Get it done. Quickly. Add sparkles.
  • Squad Up: Together we can move mountains, or at least really big rocks.
  • Spread Good Vibes: A motley crew of misfits, sharing cat memes and crushin’ it!
  • Broadcast The Facts: Communicate fast like mushrooms in a forest.

💡 Expertise

  • Durable, high-quality phone-case engineering (air-pocket corners, 1 mm raised edges).
  • Personalization via the Smartish Design Studio, make your case one-of-a-kind.
  • Function-first product development that turns unexpected needs into simple solutions.

Want more Smartish? Follow us @StaySmartish or shop our collections at https://smartish.com.

Last reviewed: November 26, 2025 by the Smartish Team